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avatar for Roger Hiyama

Roger Hiyama

Wiland, Inc.
Vice President of Client Services
Niwot, CO
Roger has always loved working with numbers. From the 4th grade math competitions to tracking sports statistics to watching late night election returns to the stats on his golf round, he’s always been a numbers guy.
In his professional life, numbers, data patterns, and the development of audience strategies to solve puzzling business challenges have defined Roger's career and now his focus at Wiland.
For the past three decades, Roger has focused on data management, data analytics, email marketing, statistics and predictive modeling, insights, and marketing strategy. Over the past 12 years, he's held senior leadership positions with direct response marketing agencies Merkle, Moore DM Group and Russ Reid Company, combining data-driven strategy with award-winning creative services to raise the funds necessary to help nonprofit organizations change the world. 
He is an active volunteer and speaker at conferences and currently serves on the Board of Directors for the Direct Marketing Association of Washington.
A year ago, he returned “home” to work for Phil Wiland – where he started his career 30+ years ago!

My Speakers Sessions

Friday, September 29

4:15pm PDT