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Workshop-Breakout-Round Tables [clear filter]
Friday, September 29
 

11:00am

What's Coming Next and How to Manage it - Part IV
This popular session returns! Five veteran direct marketers, all winners of the NCDC George Holloway Award, discuss current trends and new ideas in Catholic direct response fundraising. This is a fast free-form discussion with lots of audience input and speaker interaction. Come hear what's working now and what to prepare for in 2018 and beyond.
Objectives
1. Present new successful techniques from 2016-17.
2. Investigate the underlying trends driving Catholic fundraising today.
3. Learn the tips for success from four long-term leaders in DM fundraising.

Moderators
avatar for Jeff Norton

Jeff Norton

Director of Annual Giving, Missionary Society of St. Columban

Speakers
avatar for Dennis Meyer, CFRE

Dennis Meyer, CFRE

President, Meyer Partners
Dennis Meyer founded Meyer Partners in 1989 to provide strategic consulting and related services in fund raising and marketing to nonprofit organizations.  Today, the agency serves a diverse group of distinguished missions and ministries, and it has been a Corporate member of NCDC... Read More →
avatar for Jack Doyle

Jack Doyle

President & CEO, Amergent
Jack Doyle is President and CEO of Amergent, NCDC Corporate Partner. Jack has been providing fund raising and consulting services to a variety of non-profit organizations for over five decades. He has been a speaker for DMA, NCDC and regional NCDC meetings. Jack is a past Board Chair... Read More →
avatar for Geoffrey W. Peters, J.D.

Geoffrey W. Peters, J.D.

CEO, Moore DM Group
Geoff is an internationally recognized expert in fundraising using many channels.  His teaching credentials include more than eleven years of teaching at the graduate school level, presentations at more than 100 continuing education programs, (he has also published more than 50 articles... Read More →
avatar for Larry May

Larry May

Sr. VP for Strategic Development, Infogroup Nonprofit
Larry is SVP for Strategic Development at Infogroup, NCDC Corporate Partner.  He focuses on helping forward-thinking nonprofits develop data-driven growth strategies for our changing marketplace.  In 1993, Larry and his partners founded May Development Services, one of the leading... Read More →


Friday September 29, 2017 11:00am - 12:00pm
Marriott Grand 1

1:30pm

The Art and Science of Retaining Digital Donors
Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them. This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.

Moderators
KW

Kelly Woodward

Account Executive / Director of Operations, Huntsinger & Jeffer, Inc.

Speakers
avatar for Steven Shattuck

Steven Shattuck

Chief Engagement Officer, Bloomerang
Steven Shattuck is Chief Engagement Officer at Bloomerang. In addition to leading the sales, marketing and customer advocacy teams, he curates our blog, administers our weekly educational webinar series and hosts Bloomerang TV, a video podcast that interviews fundraisers and consultants... Read More →


Friday September 29, 2017 1:30pm - 2:30pm
Marriott Grand 1

4:15pm

To Model or Not to Model
...an important question for larger mailers as you seek to improve Donor Reactivation and Acquisition results...

Using models against lapsed names can help you mail smarter, receive a higher response rate and keep Reactivation costs down. Applying the same process against Acquisition can also return a higher response rate and lower CTA.

Objectives
1. What makes up a model
2. What is required to build model using my data
3. What are some samples of benchmark results by applying the model vs Standard RFM.

Moderators
KD

Karol Devitt

Direct Mail Director, Medical Mission Sisters

Speakers
avatar for Roger Hiyama

Roger Hiyama

Vice President of Client Services, Wiland, Inc.
Roger has always loved working with numbers. From the 4th grade math competitions to tracking sports statistics to watching late night election returns to the stats on his golf round, he’s always been a numbers guy. In his professional life, numbers, data patterns, and the development... Read More →
avatar for Jan Parrott

Jan Parrott

Direct Mail Coordinator, Sisters of St. Francis of Assisi
Jan has worked in fund raising for Congregations of Women Religious for over 20 years. Through her work at the Sisters of St. Francis of Assisi, she oversees an extensive direct mail program that has been raising funds for the Sisters for over 30 years. In 1997, Jan took over as... Read More →
avatar for Steve Veto

Steve Veto

Vice President of Consulting Services, Aegis Premier Solutions
Steve Veto joined Aegis Premier Solutions as Vice President of Consulting Services on February 10, 2009. Since February 2009, Steve has worked closely will the Aegis team in performing Need’s Analysis for potential clients, training new and existing clients on the various Aegis... Read More →


Friday September 29, 2017 4:15pm - 5:15pm
Marriott Grand 1
 
Saturday, September 30
 

10:45am

Turn Your Declining Donor File Into A Growing One
Edmundite Missions reversed a declining donor file, achieved better results and improved donors' lifetime value. You can too! This case study offers specific steps almost any organization can take to stop the bleeding and breathe new life into its direct marketing program.

Objectives
1. How to use Key Performance Indicators to determine exactly where you are and what needs to change!
2. Why it's vital to differentiate yourself from other Catholic organizations...and how to do it!
3. How to develop the right mix of postage and production values for different donor segments

Moderators
avatar for Carrie Whitmoyer

Carrie Whitmoyer

Mission Advancement Director, MSC Sisters

Speakers
avatar for Chris Ragusa, CFRE

Chris Ragusa, CFRE

President and CEO, Estee Marketing Group, Inc.
Chris Ragusa, CFRE is President and CEO of Estee Marketing Group, Inc., a list media expert specializing in direct mail consumer marketing, Catholic fundraising and the Hispanic market. Chris is a Certified Fund Raising Executive (CFRE).  Chris served as a Corporate Advisor to the... Read More →
avatar for Joseph O'Quinn III

Joseph O'Quinn III

Director of Development, Edmundite Missions
Joe O’Quinn serves as the Director of Development. He has been with the organization since 2011. This current position includes being heavily involved in all phases of advancement, donor relations, and special projects and events. He also works closely with the Executive Director... Read More →
avatar for Willis Turner

Willis Turner

Senior Writer, Huntsinger & Jeffer, Inc.
Willis was an experienced writer and creative director in the traditional advertising world for over 20 years before he made the switch to fundraising. He has developed a strong reputation for his work with religious and social services organizations (including Catholic Charities... Read More →


Saturday September 30, 2017 10:45am - 11:45am
Marriott Grand 1

1:30pm

Real Life Lessons in Multi-Channel Donor Acquisition
In this session we'll walk through 5 case studies of effective multi-channel donor acquisition campaigns and you'll come away with proven strategies and tactics that you'll be able to employ immediately. You'll learn not only what tactics improve performance but also what didn't work. We'll also explore emerging technologies for donor acquisition.
 Objectives
1. Identify new tactics for improving donor acquisition results
2. Discover how integrating multiple channels into your donor acquisition strategy will increase your response
3. Learn how emerging technologies will impact the future of donor acquisition

Moderators
LS

Linda Sroka

Director of Development, Sisters of Mercy - NyPPaW

Speakers
avatar for Kathy LoBuglio

Kathy LoBuglio

Vice President, Care Net
Kathy LoBuglio is passionate about increasing the effectiveness of nonprofit fundraising. She marries her twenty-plus years of marketing, communications, and donor relations experience with dedication to consistent analysis and optimization. Through her expertise, she adeptly integrates... Read More →
avatar for Mark Loux

Mark Loux

Vice President Strategy, ResourceOne
A third-generation fundraiser, Mark Loux has helped hundreds of not-for-profit organizations raise funds they need through innovative and effective direct response strategies for more than 30 years. His outside-the-box approach to strategy has resulted in break-through tactics that... Read More →


Saturday September 30, 2017 1:30pm - 2:30pm
Marriott Grand 1