For almost four decades, RA has worked with small, mid-size and large religious and secular nonprofits, and we have found a continuous need for assistance in order to increase the effectiveness of major gift efforts.
This session will deal with the nuts and bolts of organizing and executing a major gifts program, utilizing electronic screening along with other strategies to analyze a database and determine likely major gift suspects. We will also address the role of professional advancement staff in concert with volunteers and how best to move the entire process down the path of success; along the way executing activities that will include identification, (screening and research) focused communication and dialog, cultivation and eventually the ask. This process is appropriate and relevant weather you are attempting to augment your annual appeal or incorporate these strategies into a capital campaign.
