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Saturday, September 30 • 1:30pm - 2:30pm
Session Cancelled -A Field Guide to Millennials: Understanding the Impact of the Largest and Most Dominant Generation

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The years 1982 - 2002 gave birth to a highly-evolved, and increasingly social, new sub-species of human: The Millennial. Known as the "Trophy Kids" and the "Me Me Me" generation, Millennials find safety in numbers (over 90 million today!!) and are set to make up half of the US workforce by 2020. But despite the fact that they can be found everywhere, you may still find relating to them difficult. On the eve of the great Intergenerational Transfer of Wealth, the need to understand and build ties with this rapidly developing and diverse generation is imperative to fundraising success. In this session, we will study the mysterious Millennial in their natural habitat. We'll take a look at their markings and appearances as well as explore where they can be found in the wild. We will also discuss how they communicate, socialize and how you can attract them to your cause, even though they are less likely to be active in Parish life. We'll adventure deep into the Millennial Mind to uncover the answers to the questions that are plaguing development professionals everywhere: • What do they value? • How can we connect and engage with them? • And when we do engage, how can we keep them engaged? • How can we incite them to give while cultivating their loyalty so they bond for life? • And--finally--What's the deal with all the craft beer? You'll leave this session with a 4-part plan (100% Millennial-Approved) for Engagement, Communication, Cultivation, and Solicitation of this frightening, yet awe-inspiring, cohort group known as The Millennial.

1. Learn to understand the millennial generation and how it compares to earlier generations.
2. Learn how to attract members of this generation, engage with them, and keep them involved.
3. Learn how to cultivate a life-long relationship so that today's volunteer can become tomorrow's major and planned giver.

Saturday September 30, 2017 1:30pm - 2:30pm PDT
Marriott Grand 12