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Saturday, September 30 • 10:45am - 11:45am
Turn Your Declining Donor File Into A Growing One

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Edmundite Missions reversed a declining donor file, achieved better results and improved donors' lifetime value. You can too! This case study offers specific steps almost any organization can take to stop the bleeding and breathe new life into its direct marketing program.

1. How to use Key Performance Indicators to determine exactly where you are and what needs to change!
2. Why it's vital to differentiate yourself from other Catholic organizations...and how to do it!
3. How to develop the right mix of postage and production values for different donor segments

avatar for Carrie Whitmoyer

Carrie Whitmoyer

Mission Advancement Director, MSC Sisters

avatar for Chris Ragusa, CFRE

Chris Ragusa, CFRE

President and CEO, Estee Marketing Group, Inc.
Chris Ragusa, CFRE is President and CEO of Estee Marketing Group, Inc., a list media expert specializing in direct mail consumer marketing, Catholic fundraising and the Hispanic market. Chris is a Certified Fund Raising Executive (CFRE).  Chris served as a Corporate Advisor to the... Read More →
avatar for Joseph O'Quinn III

Joseph O'Quinn III

Director of Development, Edmundite Missions
Joe O’Quinn serves as the Director of Development. He has been with the organization since 2011. This current position includes being heavily involved in all phases of advancement, donor relations, and special projects and events. He also works closely with the Executive Director... Read More →
avatar for Willis Turner

Willis Turner

Senior Writer, Huntsinger & Jeffer, Inc.
Willis was an experienced writer and creative director in the traditional advertising world for over 20 years before he made the switch to fundraising. He has developed a strong reputation for his work with religious and social services organizations (including Catholic Charities... Read More →

Saturday September 30, 2017 10:45am - 11:45am PDT
Marriott Grand 1