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Friday, September 29 • 4:15pm - 5:15pm
Neurofundraising Lessons for Major Donor Gift Solicitors

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Neuromarketing research can teach us some very practical lessons about how to do "in-person" solicitation of major gifts. This session will cover some of the most important lessons by highlighting the research and providing practical examples of how it can be implemented immediately to enhance your success with face to face solicitations.

Objectives
•    1. To assist Major Donor gift officers to present themselves effectively
•    2. To provide background research on how prospects react to differing approaches
•    3. To illustrate specific techniques that will enhance results of major gift solicitations
Speakers
avatar for Geoffrey W. Peters

Geoffrey W. Peters

CEO, Moore DM Group
Geoff is an internationally recognized expert in fundraising using many channels.  His teaching credentials include more than eleven years of teaching at the graduate school level, presentations at more than 100 continuing education programs, (he has also published more than 50 articles, book chapters, and monographs on various topics), and regular contributions to courses on fundraising and direct response marketing. | | Geoff is Past-President of the Direct Marketing Association of Washington and was a Board Member of the AFP-DC Metropolitan... Read More →

Friday September 29, 2017 4:15pm - 5:15pm
Marriott Grand 3
  Workshop-Breakout-Round Tables, Major Gifts

Attendees (11)