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Friday, September 29 • 4:15pm - 5:15pm
To Model or Not to Model

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...an important question for larger mailers as you seek to improve Donor Reactivation and Acquisition results...

Using models against lapsed names can help you mail smarter, receive a higher response rate and keep Reactivation costs down. Applying the same process against Acquisition can also return a higher response rate and lower CTA.

1. What makes up a model
2. What is required to build model using my data
3. What are some samples of benchmark results by applying the model vs Standard RFM.


Karol Devitt

Direct Mail Director, Medical Mission Sisters

avatar for Roger Hiyama

Roger Hiyama

Vice President of Client Services, Wiland, Inc.
Roger has always loved working with numbers. From the 4th grade math competitions to tracking sports statistics to watching late night election returns to the stats on his golf round, he’s always been a numbers guy. In his professional life, numbers, data patterns, and the development... Read More →
avatar for Jan Parrott

Jan Parrott

Direct Mail Coordinator, Sisters of St. Francis of Assisi
Jan has worked in fund raising for Congregations of Women Religious for over 20 years. Through her work at the Sisters of St. Francis of Assisi, she oversees an extensive direct mail program that has been raising funds for the Sisters for over 30 years. In 1997, Jan took over as... Read More →
avatar for Steve Veto

Steve Veto

Vice President of Consulting Services, Aegis Premier Solutions
Steve Veto joined Aegis Premier Solutions as Vice President of Consulting Services on February 10, 2009. Since February 2009, Steve has worked closely will the Aegis team in performing Need’s Analysis for potential clients, training new and existing clients on the various Aegis... Read More →

Friday September 29, 2017 4:15pm - 5:15pm PDT
Marriott Grand 1