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Friday, September 29 • 1:30pm - 2:30pm
The Art and Science of Retaining Digital Donors

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Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them. This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
Moderators
KW

Kelly Woodward

Account Executive / Director of Operations, Huntsinger & Jeffer, Inc.

Speakers
avatar for Steven Shattuck

Steven Shattuck

Chief Engagement Officer, Bloomerang
Steven Shattuck is Chief Engagement Officer at Bloomerang. In addition to leading the sales, marketing and customer advocacy teams, he curates our blog, administers our weekly educational webinar series and hosts Bloomerang TV, a video podcast that interviews fundraisers and consultants... Read More →

Friday September 29, 2017 1:30pm - 2:30pm
Marriott Grand 1
  Workshop-Breakout-Round Tables, Direct Marketing

Attendees (28)