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Saturday, September 30 • 1:30pm - 2:30pm
Real Life Lessons in Multi-Channel Donor Acquisition

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In this session we'll walk through 5 case studies of effective multi-channel donor acquisition campaigns and you'll come away with proven strategies and tactics that you'll be able to employ immediately. You'll learn not only what tactics improve performance but also what didn't work. We'll also explore emerging technologies for donor acquisition.
 Objectives
1. Identify new tactics for improving donor acquisition results
2. Discover how integrating multiple channels into your donor acquisition strategy will increase your response
3. Learn how emerging technologies will impact the future of donor acquisition

Moderators
LS

Linda Sroka

Director of Development, Sisters of Mercy - NyPPaW

Speakers
avatar for Kathy LoBuglio

Kathy LoBuglio

Vice President, Care Net
Kathy LoBuglio is passionate about increasing the effectiveness of nonprofit fundraising. She marries her twenty-plus years of marketing, communications, and donor relations experience with dedication to consistent analysis and optimization. Through her expertise, she adeptly integrates each delivery channel into a comprehensive fundraising strategy that has generated more than $4.2 million in annual non-profit contributions. | | The last twenty years have seen drastic changes to the donor landscape. Traditional giving channels are being increasingly replaced by digital and online platforms. In this evolving landscape learning to test and optimize every piece of the donor process is more important than ever before. Kathy believes that successful fundraising connects the hearts of donors with those in the greatest need of support. Learn from Kathy how your fundraising campaigns can cut through the noise and change your world! | | Kathy graduated from Providence College with a degree in Economics and... Read More →
avatar for Mark Loux

Mark Loux

Vice President, Resource One
A third generation fundraiser, Mark Loux has helped hundreds of not-for-profit organizations raise funds they need through innovative and effective direct response strategies, for more than 30 years. His outside-the-box approach to strategy has resulted in break-through tactics that not only increase the engagement of partners with organizations but also exponentially grow donors and revenue. | | His unique approach to finding and telling the stories that motivate donors has restarted stalled fundraising programs. He brings data and analytics to life in ways that grow organizations through all channels... Read More →


Saturday September 30, 2017 1:30pm - 2:30pm
Marriott Grand 1

Attendees (16)